Entertainment industry Nollywood and Nigerian music
Nollywood emerged in 1992 and quickly imposed itself as one of the world’s largest film industries. Today, it comes just behind “Hollywood and “Bollywood”, American and Indian film industries respectively. It is a unifying brand for practitioners in scripting, directing, sound, High Definition (HD) techniques, acting, cinematography, make-up, editing, etc. in Nigeria, Nollywood is the Nigerian national movie industry articulated around a few major production centres like Lagos, Onitsha, Enugu, Asaba and Abuja. The distribution of the films also hinge on these same production centres as well as other major distribution points in Nigeria such as Aba.
The movie “Living in Bondage” by Mr. Kenneth Nnebue was the bold step that made a journey of a million miles worth embarking upon. Today, looking behind to its trail blazing achievements, Nollywood with its sister – Nigerian Music Industry, is proud to take the world stage, by identifying its relevance and essence in filling the gap created by the dearth of quality productions in the local television channels and radio stations, Nollywood has established itself as a major cultural and economic force in Nigeria and the rest of Africa. The entertainment industry which they constitute accounted for over 1.4% of Nigeria’s Gross Domestic Product (GDP) in 2013 and this figure is fast growing.
Nollywood today boasts an impressive number of star actors and actresses as well as film producers. Suffice it to mention a few names as examples: Pete Edochie, Olu Jacobs, Nkem Owoh (alias Osuofia or Ukwa), Segun Arinze, Francis Duru, the famous duo Chidi Ikedieze and Osita Iheme, Desmond Eliot, Emeka Ike, Ojoho Ouafor, etc. are among the outstanding actors, while actresses who have become familiar house-hold names include Patience Uzokwor, Rita Dominic, Genevieve Nnaji, Ini Edo, Omotala J. Ekeinde, Ngozi Ezeonu, Mercy Johnson, Stephanie Okereke Linus, Funke Akindele, Uche Jumbo, Joke Silva etc. The music fact of the entertainment industry has waxed relatively strong, expanding year after year, turning in billions of naira to the economy. There is no gainsaying the fact that music is part of our every- day life and, more or less, an integral part of visual and audio media productions, including soundtracks in both local and foreign movies. With an apparently inexhaustible stream talents and capacity to innovate, the Nigerian music industry is one that can neither be hindered by economic depression nor lack relevance. Nigerian music has the necessary resources to rule the air waves of not only Nigeria but also the length and breadth of Africa and the world at large. It is noteworthy that number of stakeholders in Nigerian music business is ever increasing. The stakeholders include artistes, musicians, producers, promoters, managers, distributors, marketers, etc. In the past six years, interestingly, the growing numbers of new production studios and artistes springing up has paved way for a more vibrant and self-sustaining industry. A lot of Nigerian artistes are already enjoying cooperate sponsorship for their unique talents and achievements. Some have recorded landmark albums sale, sometimes running into hundreds of thousands of copies.
Others have won prestigious awards in international contests and events, hence attracting more and more investments from very many sources. The investments have no doubt aided production of world class quality music as a result of innovations in sounds, rhythms and recording techniques Pace-setters, Nigerian musicians have developed a vast spectrum of music genres, blending hip-hop, rap, rhythm and blues, reggae, gospel, etc. with traditional Nigerian beats and instruments. Some of the popular names include 2-Face Idibia, P- Square, Davido, Timaya, Tiwa Savage, M.I, Bracket, Olamide, Flavour, Wizkid, D’Banj, Kcee, Asa, Skales, Don Jazzy, MC Galaxy, Yemi Alade, Patoranking, etc. A good number have also made name in Gospel music: Chris Morgan, Panam Percy Paul, Yinka Ayefele, Frank Edward, Sinach etc.